Created by Alistair Brownlee.

Backed by science.

Tested by elite athletes.

Fuel for athletes who demand more.

Through a collaboration of experts and world-class athletes, HUUB has taken product development and testing to another level, a level that has resulted in multiple World Cup wins and world records.

With an unrivalled passion for both events and travel since 1999, we have the worldwide knowledge and experience to provide participants and spectators with comprehensive travel solutions, for when it matters. The best possible event experience is most certainly a stress-free one.
So allow us to get you to and from your event.

The Patented QuadraCore™ Compression technology merges advanced 3D scanning, AI-driven design, on-demand manufacturing, and next-gen NeoMesh™ fabrics to create precision-engineered, custom-fit compression wear.

For more than ten years, our specialist bicycle insurance has been covering your equipment for theft and crash damage. We can protect your bike when riding, racing or training worldwide. 

Hexis is used and trusted by high performance organisations around the world to personalise and periodise athletes’ and teams’ fuelling and recovery strategies.

Our expertise lies in personalised nutrition support, the most effective approach for achieving long-term success. Whatever level you are competing at, the details matter. And with our knowledge and experience your personalised programme will keep you on track and accountable to help you achieve your goals.

ATW, originally known as ActiveTrainingWorld, was established in 2011 by James Shipley. James has been a runner and a triathlete since he was 10 years old and in 2011 he entered his first long-distance triathlon event but struggled to find a training plan and advice, eventually finding what he needed spread across multiple websites.

We’re creating a movement to redefine how we care for activewear and the planet, empowering people to invest in sustainability, longevity, and the active lifestyles that drive real impact.